Assignment Media Ancillary Task Ben Tomlinson
In this timed assignment i will be answering a series of controlled questions which we have been set. Questions include the explanation of our idea and development stages and as well as the incorporation of or audiences idea’s which helped us to create our music video to the best of our capability.
When analysisng a piece of media performance or video you need to take into account the idea of incorporating the idea’s developed in Andrew Goodwins Points. We decided to look at the set of points in the creation stages of this product as we believed that looking at the points of Goodwin as guidelines the final product would turn out to be technically correct. The first point ideas of genre characteristics and how they are demonstrated we feel have be shown to the audience quiet clearly. Goodwin’s points quite clearly underline certain foundations when analysing a pice of written work and follow a strict criteria, so these proved useful to look at. The points of analysis range from idea’s such as how the music video demonstrates specific genre characteristics, the relationship between the lyrics and visuals, the demands that the record label put in place to be met by the band and the use of inter-textual content in the video.
Our production uses narrative that tells a story of a young male’s night out in a busy town or area and the explicit things he gets up-to. Typically for our genre of music (Electro, Indie, Pop) the video consists of a strong output of stage or performance based visual’s so we took this idea and incorporated elements into our production, such as the lead character playing the drum and singing along to small sections like the chorus. Using the same techniques as modern music video directors it gives a professional look as well as the viewer being able to connect it to modern bands which follow the same genre criteria. We looked deeply into idea’s en scene and what is shown in each frame we have made the other micro elements follow the genre criteria. Typically Indie Pop bands have consistent techniques in which the viewer can relate to as being part of this genre. Camerawork played a consistent role through out as we need to incorporate a range of different shots as part of the genre characteristics these include close ups such as in our production the images of the face of the actor in his drunken state and when he is performing to the camera. We decided to incorporate a range of mid shots and medium shots to give the piece a sense of space and the idea that the character has been dropped into an unknown location.
I believe the incorporation of our media products with our ancillary task products give the overall look to our digipacks a very professional look for the promotion of the band. I believe our main product relates clearly to our music video production, but i believe with the addition of our ancillary products it gives the viewer the sense of the bands flare and artistic style and with the use of bright colours and bold text types it draws the buyer into purchasing the digipack as one complete and professional looking product. The use of a reoccurring image helps the viewers and buyers to recognise the band, such as the the multi coloured spiraling which is consistent on the front cover as well as inside the digipack and some usage on the magazine advert. The consistency of the colour, shape and theme really shows the representation of the band’s idea’s and creative flare.
Without the ancillary product material the digipack would be fairly vague and not outline the clear message that we are trying to entice buyers into purchasing this product. Tracks are often downloaded illegally so with the added extra’s which are included in the digipack it gives the buyer a little bit more than the illegal download with the added ancillary task products. Once the completion of the digi pack ancillary task’s we completed task’s such as peer to peer review which would give us clear idea’s in ways to develop our final products to the next level. The feedback given by our viewers proved helpful and interesting, by this i mean it was interesting to hear what people thought work well and not so well which gave us a clear idea of what parts to change and not to change. Most of our information on what worked and what didn’t work came from peer to peer reviewing, this is because it is easy to gain information from people who will probably be purchasing or listening to this band as it is aimed at the indie pop generation which tends to be the age group of our peer’s.
Audience feedback helped us gain real information quickly and seemed a reliable source when asking people what they believed worked and didn’t work, and most of the idea’s people came up with to try and develop our idea’s were sensible and constructive. These were all written and posted on our blog, facebook and you-tube accounts so we could gain the information quickly and put the constructive idea’s in our final pieces which we believed worked well.
Modern technology proved vital in the production of the complete package. In the first stages of this project we mainly focussed on information gaining and evidence work. Blogs were created and we were then able to post our feelings idea’s and pictures on the blog which would help us develop our idea’s also allowing us to go back and change our idea’s and keep the development stage rolling.
Google and other information gaining websites proved useful as it allowed us to check out the bands history an example of this is when producing the magazine advert we needed to gain information on the band members names and the background history of the band, so we were able to visit sites such as www.wikipedia.org to gain information from our main station “Google”. Social Networking sites as well helped the development process as in some cases we needed to ask the band specific question such as is it ok to use your name in some promotional material for our school project. The social networking websites were “Facebook” and “Myspace” and gave us in depth and relevant information for our band, all building up to a large case study which we would use for idea’s when creating our music video’s.
We are lucky enough in the media department to be a great resource as it has been developed with the latest technology and programs which editing suite’s and company’s use to this very day. Our main base station was our iMac which proved useful in creating our final production’s. The use of Final Cut Pro (FCP) gave use and easy and reasonably quick program in which we could chop up our footage and piece together the relevant parts. Ancillary product’s involves a static visual aspect and we created our DVD cover and Magazine advert on photoshop giving us a range of colours and backgrounds etc... in which to work of, this gave our final product a professional look. Once editing was completed we as a group set up you-tube accounts so that we could share our video with the media world so we could receive feedback on the whole project.
Footage was shot on hand held digital camera’s (not Hd), they had all the usual function’s zooming, black and white effects and was really the life line of the whole product. Most of the new technology used really did prove to us that a project like this could be completed. The software and camera’s we used really proved to us that even if we weren’t in a team small productions like our music video could be completed quite easily.
Overall our production and outcome of our project went really well, and as a group we feel we have put a lot of time and energy into it and are very pleased with the out come.
In this timed assignment i will be answering a series of controlled questions which we have been set. Questions include the explanation of our idea and development stages and as well as the incorporation of or audiences idea’s which helped us to create our music video to the best of our capability.
When analysisng a piece of media performance or video you need to take into account the idea of incorporating the idea’s developed in Andrew Goodwins Points. We decided to look at the set of points in the creation stages of this product as we believed that looking at the points of Goodwin as guidelines the final product would turn out to be technically correct. The first point ideas of genre characteristics and how they are demonstrated we feel have be shown to the audience quiet clearly. Goodwin’s points quite clearly underline certain foundations when analysing a pice of written work and follow a strict criteria, so these proved useful to look at. The points of analysis range from idea’s such as how the music video demonstrates specific genre characteristics, the relationship between the lyrics and visuals, the demands that the record label put in place to be met by the band and the use of inter-textual content in the video.
Our production uses narrative that tells a story of a young male’s night out in a busy town or area and the explicit things he gets up-to. Typically for our genre of music (Electro, Indie, Pop) the video consists of a strong output of stage or performance based visual’s so we took this idea and incorporated elements into our production, such as the lead character playing the drum and singing along to small sections like the chorus. Using the same techniques as modern music video directors it gives a professional look as well as the viewer being able to connect it to modern bands which follow the same genre criteria. We looked deeply into idea’s en scene and what is shown in each frame we have made the other micro elements follow the genre criteria. Typically Indie Pop bands have consistent techniques in which the viewer can relate to as being part of this genre. Camerawork played a consistent role through out as we need to incorporate a range of different shots as part of the genre characteristics these include close ups such as in our production the images of the face of the actor in his drunken state and when he is performing to the camera. We decided to incorporate a range of mid shots and medium shots to give the piece a sense of space and the idea that the character has been dropped into an unknown location.
I believe the incorporation of our media products with our ancillary task products give the overall look to our digipacks a very professional look for the promotion of the band. I believe our main product relates clearly to our music video production, but i believe with the addition of our ancillary products it gives the viewer the sense of the bands flare and artistic style and with the use of bright colours and bold text types it draws the buyer into purchasing the digipack as one complete and professional looking product. The use of a reoccurring image helps the viewers and buyers to recognise the band, such as the the multi coloured spiraling which is consistent on the front cover as well as inside the digipack and some usage on the magazine advert. The consistency of the colour, shape and theme really shows the representation of the band’s idea’s and creative flare.
Without the ancillary product material the digipack would be fairly vague and not outline the clear message that we are trying to entice buyers into purchasing this product. Tracks are often downloaded illegally so with the added extra’s which are included in the digipack it gives the buyer a little bit more than the illegal download with the added ancillary task products. Once the completion of the digi pack ancillary task’s we completed task’s such as peer to peer review which would give us clear idea’s in ways to develop our final products to the next level. The feedback given by our viewers proved helpful and interesting, by this i mean it was interesting to hear what people thought work well and not so well which gave us a clear idea of what parts to change and not to change. Most of our information on what worked and what didn’t work came from peer to peer reviewing, this is because it is easy to gain information from people who will probably be purchasing or listening to this band as it is aimed at the indie pop generation which tends to be the age group of our peer’s.
Audience feedback helped us gain real information quickly and seemed a reliable source when asking people what they believed worked and didn’t work, and most of the idea’s people came up with to try and develop our idea’s were sensible and constructive. These were all written and posted on our blog, facebook and you-tube accounts so we could gain the information quickly and put the constructive idea’s in our final pieces which we believed worked well.
Modern technology proved vital in the production of the complete package. In the first stages of this project we mainly focussed on information gaining and evidence work. Blogs were created and we were then able to post our feelings idea’s and pictures on the blog which would help us develop our idea’s also allowing us to go back and change our idea’s and keep the development stage rolling.
Google and other information gaining websites proved useful as it allowed us to check out the bands history an example of this is when producing the magazine advert we needed to gain information on the band members names and the background history of the band, so we were able to visit sites such as www.wikipedia.org to gain information from our main station “Google”. Social Networking sites as well helped the development process as in some cases we needed to ask the band specific question such as is it ok to use your name in some promotional material for our school project. The social networking websites were “Facebook” and “Myspace” and gave us in depth and relevant information for our band, all building up to a large case study which we would use for idea’s when creating our music video’s.
We are lucky enough in the media department to be a great resource as it has been developed with the latest technology and programs which editing suite’s and company’s use to this very day. Our main base station was our iMac which proved useful in creating our final production’s. The use of Final Cut Pro (FCP) gave use and easy and reasonably quick program in which we could chop up our footage and piece together the relevant parts. Ancillary product’s involves a static visual aspect and we created our DVD cover and Magazine advert on photoshop giving us a range of colours and backgrounds etc... in which to work of, this gave our final product a professional look. Once editing was completed we as a group set up you-tube accounts so that we could share our video with the media world so we could receive feedback on the whole project.
Footage was shot on hand held digital camera’s (not Hd), they had all the usual function’s zooming, black and white effects and was really the life line of the whole product. Most of the new technology used really did prove to us that a project like this could be completed. The software and camera’s we used really proved to us that even if we weren’t in a team small productions like our music video could be completed quite easily.
Overall our production and outcome of our project went really well, and as a group we feel we have put a lot of time and energy into it and are very pleased with the out come.
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